User:Anamikachaurasia

But negative messages are seldom very effective. "Quit smoking or you'll get lung cancer and leave your spouse bereaved," "Give up cheeseburgers so you won't die of a heart attack," and "Get more exercise so you can work harder and not lose your job" are not popular messages. Nobody really wants to think about how to avoid having bad things happen to them.

That's why the selling of health and fitness needs to appeal to vanity. "Get our smoking-cessation program and look forward to white teeth and nice smooth skin." "Follow our eating plan and be thinner and sexier than other people in your demographic." "Use our exercise equipment so you can be toned and tan and look good in your Spandex running shorts." All these are excellent motivators for people to buy a health-and-fitness product or service.

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